Fashion retailer Jaeger put in a strong sales performance over the crucial Christmas period as its turnaround strategy bore fruit.

Jaeger's sales rose over Christmas

Jaeger, which is controlled by private equity house Better Capital, generated a like-for-like advance of 8% in the 13 weeks to January 3.

Total revenues climbed 8.3% in the period, when womenswear sales rose 6% and menswear was 14% up year on year.

However, mild autumn weather led to more promotions in November and December, which hit margin. Jaeger did not detail the exact impact.

A new store model delivered strong results. The King’s Road branch in Chelsea, London, where the design has been piloted, notched up a 16% sales increase following its refurb in September last year.

Jaeger, which has been developing its multichannel offer, reported that 39% of online sales came from mobile and tablet devices in the period.

Over the Black Friday weekend, online and store sales combined surged 77% year on year.

Jaeger chief executive Colin Henry was pleased with progress.

He said: “Whilst we are still in the early stages of our five-year turnaround, the improved performance from Jaeger online and at our new concept stores shows our strategy is paying off.

“The consumer environment remains challenging and there is still a lot of work to do transforming our store portfolio, building the brand and refining our online and in-store offer.

“However, this performance gives us confidence.”