Department store group John Lewis has ‘wrapped’ four of its most high profile stores in giant banners to celebrate London 2012.
Marking four days to go until the start of the Olympics, John Lewis’s flagship Oxford Street branch was covered in a Union flag.
John Lewis, the official department store provider to the London 2012 Olympic and Paralympic Games, has also covered its latest store in Stratford City, located adjacent to the Olympic stadium, in a design featuring a gold medal, made up of products sold by the retailer.
An 80 foot image of Team GB athlete Tom Daley adorns the front of the Cardiff store while shoppers in Sheffield are greeted by a 40 foot image of Team GB athlete Jessica Ennis, who hails from the city.
At 8am this morning abseilers fixed the final panel of the wrap around John Lewis Oxford Street.
John Lewis director of selling operations Nat Wakely said: “London 2012 is a once in a lifetime sporting event and we are immensely proud to be a sponsor and to be able to demonstrate our support in such a spectacular way.
“We backed the original London 2012 bid and it has been a fantastic journey to get to this point.
“The campaign to wrap and vinyl four of our shops further cements our commitment to the Games and is our way of getting behind Team GB and Paralympics GB.”
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In pictures: John Lewis 'wraps' its stores in giant Olympic banners