Danny Donovan
- Analysis
App review: Tesco Vs Waitrose
Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitrose’s grocery apps.
- Opinion
Comment: Do retailers’ marketing efforts tally with Christmas sales results?
Have retailers’ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGov’s BrandIndex and YouTube channels to track their impact.