Campaign of the week: Morrisons promotion fails to truly reward loyal customers

Morrisons’ promotion requires a big pre-Christmas commitment from shoppers

Morrisons is the first grocer to launch its Christmas advertising, but this campaign raises a question over whether its festive promotional tactics will work.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.