Retail news round-up August 2, 2013: Spar UK launches first branded forecourt store, Littlewoods to launch £1.3m kidswear campaignand Selfridges appoints Steak to handle paid search activity.
Spar UK launches first branded forecourt store in North Yorkshire
Spar UK has opened its first branded forecourt store, in Pickering, North Yorkshire. The format is designed to help convenience retailers compete against the multiples and major oil companies.
B & M Harland is the first site to launch the Spar branded petrol filling station this week. Spar branding now features prominently on the canopy, pumps, poll sign and shop fascia.
Littlewoods to launch £1.3m kidswear campaign
Online department store Littlewoods will launch its £1.3m childrenswear campaign during tonight’s Emmerdale on ITV1. The advertisment, which focuses on the Ladybird brand, will be supported by 10” executions and print ads promoting weekly trading offers. The campaign, which was planned and booked by Carat, will run throughout August across TV, online, social media and print.
Selfridges appoints Steak to handle paid search activity
Selfridges has appointed digital agency Steak to manage its paid search and PLA activity across desktop, tablet and mobile.
Selfridges will re-launch brand campaigns using Google’s new Enhanced Campaigns tools with a focus on the acquisition of new customers from non-brand searches. The agency will utilise Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.