Retail news round-up on August 1, 2014: Hobbs restructures, Argos uses augmented reality in catalogue and New Look awards customer experience account.

Hobbs restructures and plots US expansion

Fashion retailer Hobbs is restructuring following a business review designed to put it back on track following tough trading that led to backer 3i writing down its value.

The retailer also intends to expand its business in the US after the success of concessions in Bloomingdale’s stores.

Hobbs chairman Phil Wrigley told Retail Week the review took in all aspects of the business including brand, ranges and operations and a subsequent reorganisation would better reflect customer needs.

Some roles at Hobbs - including at a senior level - are “at risk” and a consultation has begun with those affected. The total number affected however is 16 out of a central staff of 150.

Argos catalogue powered by technology from Aurasma

UK retailer Argos is integrating Aurasma and Argos Scan-powered augmented reality technology into its publications and customer applications. The new Argos catalogue now has been built comprising more than 300 pieces of augmented reality content. The technology will be accessible to more than 8 million customers who have downloaded the Argos smartphone and tablet applications.

New Look awards customer experience account

New Look has handed its customer experience account to a creative agency Wednesday after a competitive pitch, The Drum understands. The pitch is believed to be for a short-term process brief to create a future-facing digital roadmap for the high-street chain.  Wednesday is part of the Saturday Group, a fashion marketing firm with 12 subsidiaries in total.