Retail news round-up on April 5, 2016: Burberry taps Snapchat’s QR-style ‘Snapcode' feature, and Co-op eyes opening 100 stores before this year end.
The Co-op aims to open further 100 shops in 2016
The Co-Operative Group has announced that it is targeting another 100 store openings across the UK by the end of this year in a bid to overcome its financial struggles and debt.
“Our new store programme is really starting to gain momentum now,” said head of acquisitions and new store development at the Co-Op, Rob Bignold.
“We plan to open another 100 shops this year, a target which is unrivalled by any other UK retailer. The sheer size of our ambition is making the industry sit up and take notice of us, which is fantastic to see.”
Burberry uses Snapchat’s ‘Snapcode' feature on products
Burberry has become the first brand to create Snapchat’s QR-style ‘Snapcode' feature on its products in an attempt to give its shoppers access to exclusive content when they are in stores.
The luxury label has unveiled an advertising campaign for its latest Mr Burberry men’s fragrance, which encourages customers to spot the ‘Snapcode’ on items that when scanned will direct consumers onto Snapchat.
Content created for the Snapchat channel includes a director’s cut of the campaign ad, grooming and tailoring tips, and a behind-the-scenes video. It will be live for 24 hours in the messaging app.