Multichannel retailer Argos’s TV shopping operation has extended its reach through a tie-up with satellite TV firm Freesat.

Argos TV goes live today on Freesat, a subscription-free joint-venture between the BBC and ITV, which carries 150 channels and on-demand programmes.

Head of Argos TV shopping channel Darren Frost said “We are very excited about the launch of Argos TV on Freesat as it gives us the opportunity to reach even more customers with another way to explore and shop the Argos range.  

“As the UK’s biggest retailer of Freesat devices, we know that many of our customers are already using the service so it was a logical place for us to be.

Argos has been experimenting with new ways of reaching consumers amid tough trading conditions that hit UK profits.

The retailer, owned by Home Retail Group, launched its TV shopping business on Sky in June, and last week unveiled plans for a joint venture in China.