Danny Donovan
AnalysisApp review: Tesco Vs Waitrose
Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitroseâs grocery apps.
OpinionComment: Do retailersâ marketing efforts tally with Christmas sales results?
Have retailersâ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGovâs BrandIndex and YouTube channels to track their impact.