DIY rivals Wickes and B&Q are battling for customer spend with the launch of ad campaigns.
Wickes has launched a TV ad campaign to push its £5m investment in its new bathroom ranges, while B&Q launched a kitchen TV campaign as part of its drive to promote its £18m investment
in all its showroom categories, including kitchens, bedrooms and bathrooms.
The Wickes ads, scheduled to run until mid-July, forms part of the £15m campaign it launched at the start of the year and focuses on the bathroom ranges that replace the space previously taken up by its bedroom and conservatory products (Retail Week, June 5).
Wickes wants to encourage brand loyalty among its key audience and increase brand awareness. The ads, which will run across all major TV channels, will also promote the 50 per cent off bathrooms Sale.
Wickes brand communications director Matthew Critchley said the campaign puts the brand in “prime position to significantly increase its share of the home improvement market”.
He said: “Our new ad sums up everything that Wickes is about – quality own-label products our customers, and colleagues, can be proud of.”
B&Q last week launched its first ad to promote its exclusive Cooke & Lewis kitchen range, as part of a wider campaign to market its showroom expansion.
The £1m campaign, which will run for “several weeks” across ITV regions and major satellite channels, aims to showcase the “quality and style” of the kitchens, and continues the tradition of featuring B&Q staff.
B&Q marketing director Warren Scarr said: “This is a significant move for B&Q and a demonstration of the major improvements in our showroom customer offering.”