The inside view from head of human resources Lynn Parker

What makes the ideal Dunelm employee?

“Someone with a true passion for delivering excellent customer service.”

What is the Dunelm ethos?

“A family business with family values. Our company is built around the strong relationships we have with people.”

As a workplace, what sets Dunelm apart from its rivals?

“Our can-do attitude. Never stop improving and learning. Our aim is that people join us for a long-term career.”

How do you strive to retain your staff?

“The key is we employ great managers who motivate, respect and develop their teams. We reward loyalty and ensure that every individual has the opportunity to progress their careers.”

How do you ensure your employees have a good work/life balance?

“By offering a wide variety of roles, and working hours and offering flexibility where we can.”

Founded 1979

Based Syston, Leicester

Number of staff 5,600 people in various roles across the UK

Number of stores Its 100th store opens this year

Number of days’ holiday 28 days a year (including statutory days), rising to 33 days after five years’ service

Key employee benefits A company discount card, childcare vouchers, discretionary bonus schemes, share save schemes