Swedish furniture retailer Ikea opened an order and collection point in Wellington Circle, Aberdeen on May 12.
The unit is roughly 4,400 sq m (47,363 sq ft) – a tenth of the size of a traditional big-box Ikea – and does not carry the full product range.
These smaller-format units act primarily as studios to plan purchases such as kitchens, wardrobes and sofas. Customers are given advice on-site and are able to order from the online range either for home delivery or for collection at the premises.
Approximately 100 of Ikea’s markethall items are available for customers to buy and take home on the day.
The unit has a number of room sets, a cafe – where a take on Ikea’s infamous meatballs is available – and free Wi-Fi. A small selection of takeaway Swedish Food Market products, including frozen meatballs, is also available.
The unit acts as a touchpoint for customers who are not able to travel the considerable distance to the nearest Ikea stores in Edinburgh or Glasgow.
Ikea is testing a range of order and collection points, exploring slightly different formats in selected markets.
Plans are in motion for order and collection points in Birmingham city centre and inside Westfield Stratford shopping centre.