Last month Carpetright chief executive Walsh pushed the button on plans to refurbish 100 stores and roll out a new brand identity across the estate in order to attract new customers to the brand and the ensure longevity.
The retailer launched trial stores in Reigate, Clapham, Tunbridge Wells and West Thurrock and, tested new concepts across different formats over an 18-month period.
With the trial stores achieving consistent double-digit growth, the carpet specialist decided to roll-out its learnings across the wider estate.
Its flagship store in the Purley Way retail park, Croydon is the latest to be converted into the new concept, measuring 9,760 sq ft and costing £20 per sq foot to refit over a four-week period.
The retailer has introduced sections for carpets, rugs, hard flooring, essential value and beds, and added colour-coded signage to make the customer journey simpler. It has also increased space for hard flooring and added an underlay testing station.
Carpetright’s refurbishment plans were unveiled with its full-year results. In the UK the carpet and flooring specialist reported a 17.5% increase in operating profit to £16.8m. Its like-for-likes edged up 2.8%.
During the year, Carpetright closed 25 underperforming stores bringing its estate to 435 shops in the UK.