B&Q has launched its latest campaign “Build a Life”, which marks a new creative direction for the retailer.
The campaign, which is based on the theory that “you don’t buy a life, you build one”, is the first in a series created with Uncommon Creative Studio to invoke a more emotional connection with B&Q.
As the UK took on more and more DIY projects in lockdown amid the coronavirus pandemic, B&Q aims to capitalise on the trend and convince consumers that “there’s so much more to everyday DIY”.
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