US furniture giant Williams-Sonoma opened its first UK store today under the West Elm fascia.
Retail Week news editor Nicola Harrison interviews West Elm president Jim Brett at the 12,000 sq ft store on Tottenham Court Road.
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In pictures: West Elm opens on Tottenham Court Road
US retail giant Williams-Sonoma makes its UK landfall as its West Elm fascia opens in central London.
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Video: West Elm boss Jim Brett on the US furniture brand's UK launch
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