US homewares giant Williams-Sonoma is to make its UK debut next month with the launch of its home furnishing fascia West Elm on Tottenham Court Road, as revealed by Retail Week earlier this year.
The 12,000 sq ft store, which opens December 5, will stock furniture, textiles, accessories and gifts and includes a coffee shop.
The London store will include a local gallery wall featuring art from UK artists sourced through Etsy, the online marketplace for handmade and vintage products.
The store marks the first UK store for Williams-Sonoma, which operates fascias Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, Williams-Sonoma and Williams-Sonoma Home.
Jim Brett, president of West Elm, said: “I couldn’t think of a better location for our first West Elm store in Europe. We are confident the broad assortment, globally-inspired aesthetic and engaging in-store experience of West Elm will appeal to customers in the UK.”
West Elm was founded in 2002 in Brooklyn, New York, and has 55 stores in the US, Canada and Australia.
Property agent Harper Dennis Hobbs acted for Williams-Sonoma.