Søstrene Grene is to make its range of home decor and accessories available to shop online in the UK for the first time.
The Danish homeware and hobby retailer will today open an online UK shop to support its ambitious global expansion plans.
There are currently 270 Søstrene Grene stores worldwide and the retailer plans to open 100 across the UK by 2030.
Recent store openings include Cheltenham in Gloucestershire, Kingston upon Thames in London, High Wycombe in Buckinghamshire, Bracknell in Berkshire and Sheffield in South Yorkshire.
The online shop will feature an array of homewares, furniture, kitchen products, craft and hobby products, as well as collections from brands including Noella, Bloompost and House of Vincent.
Mikkel Grene, co-owner and chief executive of Søstrene Grene, said: “We are very excited to be launching our webshop this month.
“It’s such an exciting time for our brand as stores continue to open around the UK, so we can’t wait to be able to offer our customers a shoppable site – and this just in time to invite the UK audience to discover our digital Christmas universe.”
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