Swedish bed brand Carpe Diem makes UK debut

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Luxury bed brand Carpe Diem, founded in Sweden 25 years ago, has launched UK ecommerce operations and a London flagship store, despite the impacts of the coronavirus pandemic on international retail.

The Marylebone store is only the brand’s second bricks-and-mortar store, with the first in its native Stockholm, Sweden.

Measuring 270 sq m over two floors, the store offers personal appointments with staff members, as well as a walk-in option.

Carpe Diem has also launched a UK ecommerce website alongside its store opening.

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