Carpetright has opened a new store format on London’s Tottenham Court Road with a more trend-led customer in mind.
The flagship store has been in the works for the past year, aiming to reach a new type of urban consumer.
Branded The Floor Room, it will sit alongside Carpetright’s eponymous offering with a more boutique feel and a curated selection of products that include well-known brands as well as exclusive ranges.
The 2,500 square ft store features a “best first” layout - with luxury wood and rich wool carpets at the front of the store, while core collections sit at the back.
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