The flagship store has been in the works for the past year, aiming to reach a new type of urban consumer.

Branded The Floor Room, it will sit alongside Carpetright’s eponymous offering with a more boutique feel and a curated selection of products that include well-known brands as well as exclusive ranges.

The 2,500 square ft store features a “best first” layout - with luxury wood and rich wool carpets at the front of the store, while core collections sit at the back.