ScS has recorded a sharp uptick in its order intake since lockdown regulations began to ease, as it feels the benefits of pent-up consumer demand.
With all stores forced to closed from March 23, the furniture retailer saw a 92.5% decline in order numbers from March 22 to May 23, compared with the same period last year.
However, from May 24 to July 25, ScS reported a 92.2% increase in orders year on year, which it attributes to ”pent-up demand, which has been supported by our well-executed reopening plans, our continued focus on value and customer service, and our increased investment in targeted marketing over the last two months”.
Overall order numbers were down 5.9% in the 52 weeks to July 25, compared with the previous year.
Delivered sales for the year amounted to £268m, down from £333m, but the late influx of orders post-lockdown, many of which will be delivered in the first quarter of the new financial year, sets the group up in a stronger position than it was in the first quarter of this year.
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