Screwfix is launching a promotional campaign for its 60-minute rapid delivery service, Screwfix Sprint.
The home improvement retailer is today (May 16) launching an advertising campaign on the small screen, signed off with the line: “Don’t walk, Sprint.”
The creative shows a tradesperson ordering on the Screwfix app, then dancing through the site with his team to the track ‘Break My Stride’ by Matthew Wilder, which it says was deliberately chosen to help “plant the campaign onto construction sites all over the country”.
The ad was created by creative agency Five by Five, with media planned by Dentsu X, and will run across TV, radio, VOD, press, in store, app, digital and social.
It will also be supported by a social media influencer campaign – a first for Screwfix.
Screwfix Sprint offers shoppers delivery of items from a choice of more than 9,500 products in under an hour for a flat £5 delivery fee and order tracking on its app.
Screwfix marketing director Jack Wallace said: “For busy tradespeople, time is literally money and finding the time to pick up an essential and often unplanned item is an inconvenience that can also have an impact on project schedules.”
“With Sprint available in over 320 Screwfix stores across the UK and just a £5 delivery charge, customers no longer need to sit in traffic when the unexpected happens, they can have it delivered where they are in 60 minutes or less.”
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