Q&A: Søstrene Grene CEO Mikkel Grene on its rapid UK expansion

Mikkel Grene, Sostrene Grene

Selling contemporary, Scandi-style home furnishings at affordable prices, it’s no surprise Søstrene Grene has been going down well with UK shoppers since it arrived from Denmark in 2016. Chief executive Mikkel Grene has ambitious plans to open 50 stores across the UK within the next few years and spoke to Retail Week about them

Søstrene Grene is a family business – tell us how it began and at what stage you got involved. 

I’ve been involved all my life. It’s family-owned and family-operated; we’re really the second generation now. I’m the CEO and my brother’s our creative director. We own it 50/50.

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