ProCook has said it is confident its performance will improve despite reporting falling revenues over a Christmas period hampered by challenging trading conditions.

ProCook Tottenham Court Rd

ProCook has reported a 2.5% drop in revenue for the 12 weeks to January 8

For the 12 weeks to January 8, 2023, the pureplay kitchenware brand reported a 2.5% fall in revenue to £22.4m. Total revenues increased 0.8% over the period, excluding lost sales from discontinued Amazon channels.

The retailer saw a 2.9% boost in total revenue in the final four weeks of the quarter as it saw a “notable shift” in customers choosing to shop in-store to avoid the risk of home delivery amid various strikes. 

It posted a 3.8% decline in total like-for-like revenue in the quarter, although it remained 108.7% higher compared with pre-pandemic figures reported in the 2020 financial year.

ProCook founder and chief executive Daniel O’Neill said: “While we remain mindful of the current economic climate, the group’s recent performance positions it well to deliver on current market expectations for the full year.

“Our plan to maximise our trading performance and profitability will enable us to emerge stronger from the challenging trading environment and we remain confident we will capture an increased share of the large kitchenware market with our specialist offer.”

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