ProCook confident of recovery despite challenging Christmas period

ProCook pots

ProCook has said it is confident its performance will improve despite reporting falling revenues over a Christmas period hampered by challenging trading conditions.

For the 12 weeks to January 8, 2023, the pureplay kitchenware brand reported a 2.5% fall in revenue to £22.4m. Total revenues increased 0.8% over the period, excluding lost sales from discontinued Amazon channels.

The retailer saw a 2.9% boost in total revenue in the final four weeks of the quarter as it saw a “notable shift” in customers choosing to shop in-store to avoid the risk of home delivery amid various strikes. 

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