Williams-Sonoma-owned home and furniture brand Pottery Barn has opened a pop-up in London for the first time.
The US brand has today (22 October) opened inside the Tottenham Court Road branch of West Elm with a range of furniture, textiles and home décor.
The pop-up follows the retailer’s launch online in the UK earlier this month, as well as the announcement of a partnership with John Lewis, which will stock the retailer online later this year.
The store will allow shoppers to view a selection of the brand’s furniture and accessories, as well as book appointments with Pottery Barn’s Design Crew service in-store and in-home, free of charge.
The launch is the latest in an ongoing expansion of homeware giant Willams-Sonoma’s footprint in the UK., It currently operates two West Elm stores in London as well as Pottery Barn Kids online in the UK.
President and chief executive of Willams-Sonoma Inc, Laura Alber, said: “We’re excited to bring Pottery Barn’s timeless design and quality craftsmanship to the UK through a dedicated website that reflects our brand values and showcases our passion for incredible products.
“For decades, Pottery Barn has stood for exceptional design and sustainability, and this launch allows us to share that heritage with a new community of customers who appreciate well-crafted and curated homes.”
No comments yet