mulls push into furniture rental is considering a furniture rental service is experimenting with a furniture rental service in response to a “societal shift” in home ownership. is considering the potential of renting furniture because of the increasing number of people who cannot afford their own home, The Times reported. chief executive Philippe Chainieux maintained “a big societal shift” is under way and said: “People are now renting things, they don’t want to spend as much money if they are not somewhere permanent but they do aspire to own nice things, so we are working out how to respond to that demand in a sustainable way.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.