Made.com has launched an online mattress business as it bids to disrupt what it dubbed the “stagnant” mattress market in the UK.
The online furniture retailer has created a separate platform within the Made.com website called ‘The One’, with its own checkout process and customer service team, to serve customers purchasing the new mattress.
The etailer said the “unique” mattress, which will cost between £500 and £700, has been designed to suit the majority of consumers. It launches in the UK today, ahead of a roll-out in France and Made.com’s four other European markets.
Bosses expect The One to become a multimillion-pound business within a few years, despite competition from other new entrants into the online mattress sector. British rival Eve and US retailer Leesa have both recently launched ecommerce operations in the UK.
Made.com co-founder and chief operations officer Jullien Callede said: “The mattress market is ripe for disruption and Made, with its strong brand and ability to deliver compelling value through cutting out the middleman, coupled with the perfect product in the “One”, is best placed to realise this significant opportunity.
“The launch of “One by Made” marks another step towards our vision to becoming Europe’s number one online destination for home design and making great design accessible to everyone.”
Made.com’s full-year losses widened to £5.3m in the year to December, but its sales soared 63.4% to £42.8m during the period.
The etailer invested heavily in its expansion into the Netherlands, Germany and Belgium after securing £38m in new growth capital from Partech Ventures and Fidelity Growth Partners back in July to accelerate its ambitious growth plans.