Luxury furniture and homeware etailer has introduced personalisation across its website in order to make its shopping experience more convenient.

Luxdeco, which sells hand picked interior products sourced from around the globe, has partnered with technology business Sailthru to implement personalisation technology across all of its digital touchpoints, and its email newsletters.

The technology will work by gathering data on what products customers are most interested in and combine this with past purchase and behavioural data while on the site together and create customer profiles.

As a result, users will be presented with relevant products and content, which Luxdeco hopes will help improve click-through rates and increase purchases.  

Personlisation is a hot topic in retail, with many businesses such as Amazon and JD Williams using real-time personalisation in order to bolster sales.

Shop Direct is considered the leader in this area, with the etailer now offering a fully personalised homepage for its flagship Very brand. It means that a customer who buys dresses on Very will be presented with party frocks while those who like to hunt for homeware and goods will see those kind of goods.