Lakeland launches first loyalty club scheme

Lakeland flagship kitchen demonstration

Lakeland has unveiled plans to launch its first loyalty club, offering customers discounts, special offers and previews of new products.

Like other loyalty card schemes, customers will receive money-off vouchers that can be redeemed in-store and online when they use the card to shop with.

The myLakeland club is free to join in-store or online and every purchase with the card will help generate money for the retailer’s chosen charities including Shelter and the Trussel Trust.

Lakeland has also teamed up with Hello Fresh, Naked Wines and Great British Cookery Schools to offer exclusive discounts to club members alongside invitations to special events and new product launches.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.