Kingfisher has announced two new appointments to its customer & digital team, including former John Lewis digital director Sienne Veit.

Veit joined Kingfisher from the John Lewis Partnership on June 1. Her new role is as group digital product and platform director.

Kingfisher has also appointed Tom Betts as group data director. He will join the home and DIY retailer in September from his role as chief data officer at the Financial Times.

The roles are new to Kingfisher as part of the groups renewed focus on e-commerce and big data laid out in its strategy.

Betts and Veit will join the team led by chief customer and digital officer JJ Van Oosten, who was appointed in January by chief executive Thierry Garnier.

The team aims to create a digital-first proposition across the Kingfisher group.

Van Oosten said: “I am delighted to welcome Sienne and Tom to the digital team we are building here at Kingfisher. They will both bring significant experience to the business as we accelerate our data capabilities and e-commerce proposition for our customers.”