Interview: Lakeland marketing boss on its new era of growth

Lakeland flagship branch, Windemere

With a new chief executive and an Australian launch ahead, Lakeland is changing. Marketing boss Tony Preedy says its values will remain.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.