Department store group John Lewis is opening a 4,000 sq ft pop up shop in London’s Islington today to promote its House homewares and furniture range.
‘Open House by John Lewis’ will open at the N1 shopping centre and will celebrate “the latest trends in contemporary living” while hosting a series of free events, inspired by the John Lewis House product range.
Shoppers will be able to purchase small products at the shop while browsing the entire collection online via in store tablets.
John Lewis head of buying for home Christine Kasoulis said: “We have created the pop up to help bring our House product to life and allow customers to experience the brand in a celebration of contemporary living. It enables us to showcase new additions to the House brand including outdoor living, home office and Christmas products.”
The shop will host Tuesday night film screenings including Edward Scissorhands, hosted by leading names in the film industry such as film critic Mark Kermode.
There will also be a street food workshop hosted by Spanish chef Omar Allibhoy and every Friday, John Lewis will throw an Open House Party at the shop with free bar serving a different specialty each week and hosted by cocktail experts.
On Sundays shoppers can enjoy board games and Bloody Marys. A coffee and juice bar will also be open in the shop all day every day.
The shop will be open from 10am every day until November 10.
It is only the second time John Lewis has opened a pop up store. It opened a temporary shop before opening a department store in Exeter last year.
The retailer traditionally trades from large stores of 132,000 sq ft.