Ikea has announced plans to start selling on a third-party marketplace for the first time through Chinese platform Tmall.
The furniture titan will launch its products through its own branded storefront on the third-party website in an attempt to attract Chinese consumers.
Ikea already has a standalone ecommerce presence in China, but by teaming up with Alibaba’s largest marketplace Tmall the retailer hopes to form a better understanding of its customer base in the region.
Initially as a six-month test, the online shop will sell around 3,600 Ikea products and home furnishing items, as well as services available on Ikea’s own channel such as delivery and assembly.
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