Ikea acquires AR start-up to supercharge lockdown shopping experience

Ikea for web

Ikea has acquired augmented reality (AR) start-up Geomagical Labs in a bid to drive shoppers to purchase more big-ticket items without needing to visit a store.

Geomagical Labs’ key product allows users to scan a room using a smartphone, render that into a panoramic 3D picture, remove all the furniture currently in it and then play around with the room by adding new items to scale.

Ikea’s acquisition of the tech startup will allow the retailer to incorporate this function into its website and apps to help customers visualise their spaces with Ikea furniture in more accurately.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.