Ikea acquires AR start-up to supercharge lockdown shopping experience

By Rosie Shepard2020-04-21T11:47:00

Ikea has acquired augmented reality (AR) start-up Geomagical Labs in a bid to drive shoppers to purchase more big-ticket items without needing to visit a store.

Geomagical Labs’ key product allows users to scan a room using a smartphone, render that into a panoramic 3D picture, remove all the furniture currently in it and then play around with the room by adding new items to scale.

Ikea’s acquisition of the tech startup will allow the retailer to incorporate this function into its website and apps to help customers visualise their spaces with Ikea furniture in more accurately.

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