Homebase appoints former Kingfisher director to lead Bathstore

Ian Penney Director of Bathstore August 2019 (colour)

Homebase has announced the new director of Bathstore following the acquisition of the bathroom retailer last month.

Ian Penney - previously group category director of kitchens at Kingfisher – will be responsible for all aspects of the Bathstore business including the chains online offering and the concession roll out into Homebase.

Penney will report directly to Homebase chief executive Damian McGloughlin who said: ”Ian’s leadership qualities and experience of delivering a customer-first approach will be instrumental to the business as we look to strengthen our showroom offer to customers.”

Director of Bathstore, Ian Penney said: “I’m proud to be leading the experienced and knowledgeable Bathstore team at this hugely important milestone in the history of the brand.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.