Eve Sleep hails ‘improving trading’ patterns despite lockdown

eve sleep

Eve Sleep has hailed “improving trading” patterns during April and May following initial “disruption” sparked by the coronavirus crisis.

The etailer said it has continued to see “strong demand” for its premium mattress and bedframe ranges during lockdown, although it admitted that weekly sales patterns have “varied substantially” since the health emergency gripped the UK.

Overall, sales during the period have been in line with its expectations.

In a brief update ahead of its AGM later today, Eve said that, amid its focus on profit and cash generation, it “achieved a positive marketing contribution” during the lockdown period.

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