Eve Sleep cuts losses as turnaround strategy bears fruit

Eve Sleep chief executive Cheryl Calverley said a 'rebuild' strategy was complete

Online retailer Eve Sleep has reduced annual losses and said its recovery programme is ahead of schedule.

The bedding specialist cut statutory losses by 83% to £2m last year when sales rose 6% to £25.2m and gross margin improved following a focus on profitable sales.

The retailer reported that performance in the year to December 31, 2020, was ahead of expectations and that its rebuild strategy was “essentially complete”.

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