Sir Stuart Rose has added up yet another string to his non-executive bow, as the former M&S boss was appointed chairman of online retailer Duvet & Pillow Warehouse. Retail Week takes a look at the etailer.

  • Duvet & Pillow Warehouse was founded by chief executive Charlie Hunt in 2007. Hunt previously ran Peacock Blue, a home retail and catalogue company.
  • Whilst running Peacock Blue, Hunt noticed how the duvet and pillow sector was dominated by a handful of wholesalers who controlled the high street supply. Hunt decided to cut out the middle man and sell direct.
  • The etailer originally just sold duvets and pillows but it widened its offers to include bed and bath homewares.
  • The retailer has headquarters in Guildford and a warehouse in Northampton. It employs 19 staff.
  • Duvet & Pillow Warehouse appointed Jonathan Attwood, chief executive of online gaming programme Zamzee, as chief marketing officer in February this year.
  • It claims its products cost 70% less than typical high street prices. Orders come with a 365 day return policy and if a customer buys on February 29 in a leap year, the return policy is extended to four years.
  • The etailer reported sales of £5.26m for the 12 months to August 5 2012. Under Rose’s leadership, the company aims to achieve sales of over £50m in the next four years.