Dunelm upgrades profit outlook as sales skyrocket

Exterior of Dunelm Warrington store

Dunelm has upgraded its profit forecast after a strong performance over Christmas saw sales skyrocket.

In the 13 weeks ending December 31, 2022, Dunelm reported an 18% increase in sales to £478m, which was 48% up from pre-pandemic levels.

This was driven in part by strong demand for online, with 35% of total sales being made digitally. 

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