Dunelm Mill has knocked John Lewis off the homewares top spot, according to consultancy Verdict.
The homewares market, which is worth £11bn, is now led by Dunelm which has a 6.9% share up from 6.1% last year.
John Lewis has a 6.8% share.
According to Verdict analyst Andrew Stevens it is the first time in 10 years a retailer has overtaken John Lewis, said The Sun.
Stevens said: “Dunelm offer very good value and hold a place in the market where people can trade up to them, or trade down.”
Dunelm posted a 15.1% pretax profits surge to £96.2m in the year to June 20. Like-for-likes were up 3.1% while revenues increased 12.1% to £603.7m, including an estimated £8m benefit from the adverse weather conditions in the final quarter.