Dunelm has opened a new concept store on Crawley High Street under the Dunelm Edit fascia.
The new store will feature bestselling products picked out by Dunelm’s design team and local customers who took part in focus groups. The chosen “edit” will be made up of products that are most popular in the Crawley area – an idea that will be replicated in future iterations of the store concept in different neighbourhoods.
The store has “live”, “eat” and “sleep” zones to help guide shoppers around the store.
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