Dreams boss Mike Logue: ‘Tempur deal will take industry to next level’

Dreams Milton Keynes

Dreams chief executive Mike Logue said he’s looking forward to what the sale of the business to mattress specialist Tempur Sealy can bring to the table.

After eight years under turnaround private equity firm Sun Capital Partners, Dreams has been sold to Tempur Sealy for £340m in a deal that will bring two industry leaders together.

Dreams has been on a path to improve profitability since 2013, when it tumbled into administration, and has achieved growth every year for six years in a row.

To achieve this, boss Mike Logue brought in a strategy that included replacing all products, bringing manufacturing in house and introducing a customer listening app, Pillow Talk, which has helped it better cater to customers’ needs.

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