Bathstore has appointed 20-year-old Bristol University law student Sam Collins as its first BEO - bathroom executive officer.


Collins ensures its baths are “completely comfortable” and “inspire relaxation”.

In his tub, sorry, role he’ll write reports on a range of baths installed at his home and share his views and news on

Collins beat hundreds of hopefuls with a 400-word eulogy on his love of baths and met the minimum qualification of having taken 3,000 baths, which works out as a bath every two days, making him squeakier than his rubber ducky.