B&Q has unveiled a major new marketing push highlighting its commitment to affordability.
The home improvement retailer’s ‘Prices Nailed’ campaign has put ‘consistently low prices’ at the centre of its messaging ahead of the spring and summer trading period.
In a significant media investment, the campaign will run across multiple touchpoints including television, video-on-demand, out-of-home, print and digital channels, with two hero 40-second films directed by Scott Lyon.
The campaign was created by Leo Burnett in its first work for the retailer since winning the account last September.
The campaign features distinctive macro-shot sequences of DIY activities before transitioning to everyday home settings, with comedian Kerry Godliman providing narration.
B&Q marketing director Tom Hampson said: “B&Q exists to help create better homes and better lives for everyone. Since its launch in 2023, ‘Prices Nailed’ has emphatically demonstrated that we help make home improvement affordable. This campaign continues that in a way that’s fresh, creative, impactful, and fun.”
Leo Burnett UK chief creative officer Mark Elwood said: “‘Prices Nailed’ proves that high quality and great value can go hand in hand. Our challenge was to create a campaign that balances striking, beautifully crafted visuals with real-world relatability and affordability.
B&Q is a proudly populist brand, and this campaign celebrates the everyday victories of DIYers, whether they’re about to tackle a small fix or a bigger transformation.”
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