Analysis: How home and DIY retailers can nail lockdown challenges

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As government regulations keep the UK housebound, many consumers have taken the opportunity to use their extra time and extra cash to improve their lockdown locations, giving the home and DIY sector a boost

From baking banana bread to making TikToks, the UK is awash with new hobbies to pass the time in lockdown – and with more time spent staring at four walls, it comes as little surprise that many people are taking on home improvement projects.

Despite being classified as ‘essential’ by the UK government, the majority of home and DIY retailers have kept their bricks-and-mortar doors closed, forcing budding DIYers to turn online.

Last week, however, B&Q initially reopened two of its stores on a trial basis with social distancing measures in place, followed by 12 more over the weekend. The retailer has now reopened 258 stores – over three-quarters of its total UK store estate – and it seems remiss for other retailers that can, not to follow suit and cash in on this trend.

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