Online giant Amazon is toying with the idea of creating bricks-and-mortar furniture stores so shoppers can try before they buy.
According to The New York Times, the etailer is considering building bespoke stores to showcase some of its big-ticket items.
The stores would house furniture and home appliances, which many shoppers are still reluctant to buy on the internet.
Amazon reportedly plans to install augmented and virtual reality tools to allow shoppers to see how the products will look in their homes before ordering them for home delivery.
It is also believed to be exploring an electronics store concept, similar to Apple’s retail stores, to promote sales of Amazon devices and services, such as the Amazon Echo and its video-streaming service.
Although the physical stores may never materialise, the news follows Amazon’s recent push into property.
The etailer already operates a cashier-free grocery convenience store – Amazon Go – and opened its fifth physical book store in Chicago earlier this month, with another five under construction.