Magical campaign to feature chart topper of yesteryear
Holland & Barrett is set to launch a£6 million TV ad campaign for its half price sale later this month.

The health foods retailer has enlisted the services of 1980s rocker and celebrity horticulturalist Kim Wilde to feature in the campaign, which has a magical theme and a range of animated effects. The shoot took place in the Holland & Barrett store at Surrey Quays in London.

Holland & Barrett marketing director Phil Geary said: 'We decided to choose a well- known celebrity who encompasses all that is healthy to represent the brand on TV. Coupled with a quirky musical take on the magical theme tune, we expect the advert to communicate the strength of the offer.'