Premium womenswear retailer Hobbs delivered 9% year-on-year sales growth from February to October.

Momentum surged in October, which was its strongest month in the period, with sales up 18%, reflecting the popularity of the retailer’s autumn/winter collection, according to the retailer.

Online sales were up 55% in the year to date. The retailer’s single biggest online sales day was also recorded in October and was up 20% on the previous record day, with 39% transactions coming from mobile devices.

Hobbs revamped its website over the period, which offers improved search functionality and customer reviews.

The retailer said: “Initial indications show good customer acceptance, better conversion and increased sales.”

Hobbs has also completed its management team, recruiting Helen Williamson as director for buying and merchandising. Williamson joins from Ted Baker where she was buying and merchandising director.

The appointment follows the hire of former Asos global marketing director Clare Dobbie earlier this year and Topman’s Gracia Amico, who is due to start as director of ecommerce in January.

In her time at Ted Baker Williamson grew the concession business in the US, Netherlands and Spain through leading department stores. She is expected to bring “extensive” product knowledge and international insight to Hobbs, with her experience working at Arcadia and M&S.

Hobbs plans to open more pop-up stores before Christmas and told Retail Week it is mulling opening temporary stores in offices.