HMV has opened a three-screen cinema above its store at The Broadway in London’s Wimbledon, which it hopes will kick-start a new revenue stream. 

Hmvcurzon will offer a mix of film and music and will share a foyer with the HMV store so cinema-goers can browse related products.

A HMV spokesperson said: “Shoppers can watch the film and then buy the soundtrack, book or T-shirt; there is a lot of synergy between the two.”

The entertainment group hopes to roll out more in-store cinemas if Wimbledon proves successful.