It is the tradition of British boozers to binge on the strong stuff then pass out on the sofa.
But according to the results of a survey, the trend is now to shop online after a few too many.
Broadband comparison site Broadbandchoices.co.uk found that one in four people have shopped while drunk and around 40% regretted their purchases.
In one case a shopper was left with a £2,048 bill after mistakenly buying 20 tickets to an Oasis concert instead of two. Rock ‘n’ roll.