Charity Help for Heroes has opened its first store in St David’s shopping centre, Cardiff where it will sell branded merchandise.
It is the first of a number of Help for Heroes store openings this year across St David’s shopping centre co-owner Capital Shopping Centres’ developments, which include Lakeside and Braehead.
Land Securities, which co-owns St David’s, is supporting the new openings.
The pop-up store will sell Help for Heroes merchandise, including hoodies and t-shirts, a range for babies and toddlers, as well as mugs and car stickers to help raise money for wounded, injured and sick Service personnel, veterans and their families.
The shop fit was donated by menswear retailer Moss Bros.
Capital Shopping Centres retail and leasing director Joanne Skilton said: “All our retailers play a valuable role within our centres but it is especially rewarding when we are able to use our scale and expertise, as well as that of our tenants, to pull together to help support a cause such as Help for Heroes.
“Given the increased awareness of the incredible people Help for Heroes supports – which was particularly evident during the Paralympics – we are sure that the store will trade well within St David’s and we would like to wish them a very happy 5th anniversary.”
Co-Founder and executive chairman of Help for Heroes Trading Emma Parry added: “We have always received such tremendous support from Wales and we are so excited to have a pop-up shop in St David’s, at the heart of the busy city centre of Cardiff.”